Wednesday, December 20, 2017

Our efforts continue to help successfully counter Media Matters attack on Sean.




HOME     SUBSCRIBE     DONATE     CONTACT US

Our efforts continue to help successfully counter Media Matters attack on Sean.  Your support is making a difference.

Media Matters campaign to influence advertisers to drop Sean Hannity is failing miserably.   

Florida Family Association is standing with Sean Hannity because Sean Hannity takes a strong stand for our values.  Next to Rush Limbaugh, Sean Hannity is perhaps the strongest conservative voice in the media today.  Sean is a true American patriot.  Hannity consistently reports important news that no other cable news network carries.  He has relentlessly stood for traditional Judeo Christian values.  Sean Hannity routinely gives honor to our military leaders, fallen heroes and military families in need.

Florida Family Association has countered Media Matter’s campaign to influence companies to stop advertising on the Sean Hannity Show since June 2017.   Several Florida Family Association campaigns have generated thousands of emails to companies being threatened by Media Matters.   The most recent email campaign was launched on November 13, 2017 to counter Media Matters claim that it had influenced several companies to pull off of the Sean Hannity Show.  

Media Matters currently claims that it has influenced 17 companies to stop advertising on the Sean Hannity Show.  Florida Family Association’s research has determined that Media Matters claims lack serious credibility.  Additionally, even if 17 companies stopped advertising such result could be viewed as pitiful as a percentage of the total number of companies that advertise on Hannity. 

Media Matters claims to have influenced 17 out of 283 companies to stop advertising.  Contrast Media Matters’ 17 out of 283 companies (6%) with Florida Family Association’s influencing 630 out of 657 companies (96%) to stop advertising at Huffingtonpost.com and 207 out of 209 companies (99%) to stop advertising at Aljazeera.com.               

The 17 number of companies Media Matters claims is much, much lower after analyzing the responses from companies it claims stopped advertising because of the controversy it created:

•    Media Matters erroneously reports that Conagra Brands  Hebrew National, Reddi-wip, and Marie Callender's had stopped advertising because of the Moore and Keurig controversy it had spurred.  However, Businessinsider.com reports “a Conagra Brands spokesperson clarified the timing of the company's decision to cut advertising, adding that it had no relation to the current controversy with Sean Hannity. ‘We adjusted our media spend several months ago due to the needs of our business,’ spokesperson Lanie Friedman said. ‘That said, we have not run on this program since August, so our decision was not made currently and has nothing to do with this controversy.’"

•    Media Matters continues to claim that Keurig and Green Mountain Coffee (yes, Media Matters listed the company twice) stopped advertising even after the company apologized to Sean Hannity and informed his show that it would continue to advertise.

•    Media Matters claims E-Trade pulled as a result of its campaign.  However, Jennifer Howe, Corporate Support Manager for E-Trade informed Florida Family Association:  “Thank you for your inquiry. We understand your concerns regarding this matter and would like to inform you that our decision to no longer advertise during this program was made prior to any allegations. Our advertising is not meant to endorse any content presented on any outlets we may use. Our focus is simply to provide the best trading and investing experience for all retail investors. Please let us know if we can be of further service or clarify any other concerns."

•    Media Matters claims the YMCA pulled its advertising as a result of Media Matters’ campaign.  However, the YMCA states as Media Matters quotes “The Y is a nonpartisan organization, and we advertise on many broadcast and cable networks with differing viewpoints to be visible in the 10,000 communities we serve. We have advertised on Hannity recently, but our current ad buy does not include additional ads on the show.”  The YMCA does not state that it is pulling off of Hannity•    Media Matters claims the YMCA pulled its advertising as a result of Media Matters’ campaign.  However, the YMCA states as Media Matters quotes “The Y is a nonpartisan organization, and we advertise on many broadcast and cable networks with differing viewpoints to be visible in the 10,000 communities we serve. We have advertised on Hannity recently, but our current ad buy does not include additional ads on the show.”  The YMCA does not state that it is pulling off of Hannity.

•    Several other companies statements were also taken out of context, overstated or embellished by Media Matters.

•    Two companies informed Florida Family Association that they had never advertised on the Sean Hannity Show.

Overall Media Matters campaign has had very little impact on the willingness of companies to advertise with Hannity thanks in part to the people who are willing to encourage advertisers to stay with Sean.   Florida Family Association will continue to monitor Media Matters campaign and respond with email alerts that ask people to send emails to encourage companies to continue to advertise with the Sean Hannity Show. 

Your emails to advertisers is making a huge difference.  Thank you for supporting Florida Family Association’s email campaigns.

Your support is very important to our ability to continue the fight.  To make your donation by credit card, debit card, checking account or PayPal please click here or mail your gift to Florida Family Association (FFA), PO Box 46547, Tampa, FL 33646-0105..
Floridafamily.org

      Email: 
ffa@floridafamily.org

Florida Family Association, Inc.
P.O. Box 46547, Tampa, FL 33646-0105
Telephone 813-690-0060

No comments:

Post a Comment